Brawny paper towels has taken marketing and reality TV to a new level. They have produced their own reality show, "Brawny Academy". At Brawny Academy, The Brawny Man shows real-life husbands how to be more sensitive, caring, yet manly-men.
I shit you not. Watch the trailer here. (It's so incredibly cheesy I warn you to not have any beverages in your mouth while you watch.) You view the episodes on-line and they are updated every two weeks, and they are on episode three. It's sort of like "Survivor" meets "Queer Eye." ROFL.